Performance Marketing Agency Cuts Client Acquisiton Lead Costs by 3.4×

Marketing & Design Agency

20-50 employees

High cost-per-lead (CPL) on agency acquisition campaigns.

1. The Problem

The agency was paying high CPC bids on Google Ads. However, their landing pages at ideaheavens.com converted traffic poorly, resulting in expensive, low-quality sales inquiries.

2. Our Approach

We designed a high-converting landing page, set up Google Ads match terms with negative keyword lists, and optimized their copy to capture zero-click AEO answers.

3. What We Did (Tactics)

• Re-authored landing pages targeting high-converting keyword intents.
• Configured FAQ and Organization schemas for snippet indexing.
• Added multi-step form capture and WhatsApp chat triggers.
• Tuned Google Search bids to focus on high-quality business queries.

"We are running ads that actually generate high-quality sales leads at a third of the cost. The full funnel alignment has worked wonders."

Rohit Verma, Director